① Beginner
▶Free preview · no sign-upHow Google Ads works🎯 Google Ads from Zero to Profitable
Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.
🎬 9 video lessons📝 9 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate
What you will be able to do
- Set up a Google Ads account with proper conversion tracking
- Build tightly themed search campaigns with the right keywords
- Write ads and assets that earn clicks
- Run call campaigns for pay-per-call offers
- Optimise bids, budgets and search terms for profit
Google Ads puts you in front of people at the moment they search. That intent makes it one of the most profitable channels for leads and calls — if your account is structured and measured properly. This course is a practical, click-by-click guide.
Course content
Module 1 · Foundations2 lessons
1. How Google Ads worksFree preview
▶ 12 min
2. Account setup and conversion tracking
▶ 14 min
Module 2 · Build search campaigns3 lessons
3. Keywords, match types and negatives
▶ 14 min
4. Writing search ads and assets
▶ 12 min
5. Call ads and campaigns for pay per call
▶ 12 min
Module 3 · Optimise and expand5 lessons
6. Bidding strategies and budgets
▶ 12 min
7. Weekly optimisation routine
▶ 12 min
8. Performance Max, YouTube and remarketing
▶ 12 min
9. Google Ads for regulated lead-gen verticals
▶ 12 min
10. Project: build a Google Ads campaignProject
▶ 30 min
📝 Test your learning
Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.
1. Pre-testOptional, before lesson 1
2. All lessons9 lessons with quizzes + 1 project
3. Final examUnlocks after every lesson
4. CertificateVerifiable, LinkedIn-ready
Course project
Plan and build (or launch with a small budget) a complete search campaign: keyword list, ad groups, ads and assets, negative keywords, conversion tracking and a 30-day optimisation plan.