Articles & guides
In-depth guides on pay per call, paid ads, lead generation, call centers, tracking, compliance and B2B sales.
How to generate leads for a small business: 12 methods that work
Most small businesses need more enquiries, not more theory. Here are twelve lead sources, how fast they work and what they cost.
Oct 16, 2026 · 2 min readAI for Marketing & SalesUsing AI in marketing safely: privacy, accuracy, disclosure and ad policies
AI makes marketers faster. These rules stop it from making them reckless.
Oct 14, 2026 · 2 min readAI for Marketing & SalesAI video ads that convert: scripts, tools and policy rules
AI makes video production fast and cheap. These are the formats and rules that turn it into ads that actually sell.
Oct 12, 2026 · 2 min readAI for Marketing & SalesMarketing automation with Claude: 7 workflows that save hours every week
Connect Claude to your inbox, calendar, drive and business tools, then let it draft the routine work while you approve what goes out.
Oct 11, 2026 · 2 min readComplianceConsent for call centers: what buyers ask for in 2026
Consent is the first thing a serious buyer asks about. Here is what good consent practice looks like for outbound call centers sending transfers.
Oct 10, 2026 · 2 min readAI for Marketing & SalesHow to use Claude for sales prospecting and outreach
Claude is excellent at reading long documents and writing in your voice. Here is how B2B sales teams use it to prospect faster without sounding like a robot.
Oct 09, 2026 · 2 min readAI for Marketing & Sales25 ChatGPT prompts for marketers (copy, paste, customise)
Good prompts give context, examples and limits. Here are 25 we use every week, grouped by job.
Oct 08, 2026 · 2 min readAI for Marketing & SalesHow to make ad creatives with ChatGPT: a step-by-step workflow
ChatGPT can turn one marketer into a creative team — if you brief it properly and check everything it produces. Here is the workflow we teach.
Oct 06, 2026 · 2 min readGetting StartedWorked example: taking a pay-per-call campaign from test to profit
An illustrative walk-through, with real arithmetic, of how a publisher tests a pay-per-call offer, finds the leaks and turns it profitable.
Oct 04, 2026 · 2 min readLead GenerationUK posting vs hot keys: how claims and debt leads are delivered
UK claims and debt buyers take leads two ways: posted data or live hot-key transfers. Here is how each works and what UK rules apply.
Oct 03, 2026 · 2 min readGetting StartedAffiliate and performance marketing: a beginner’s guide for publishers
New to affiliate marketing? Here is how the business works, how publishers get paid and how to pick your first offers without losing money.
Oct 03, 2026 · 2 min readVertical PlaybooksMedicare AEP playbook for publishers and call centers
AEP is the busiest season in senior insurance. Here is how publishers and call centers prepare — and how to stay inside CMS marketing rules.
Oct 01, 2026 · 2 min read