Articles & guides
In-depth guides on pay per call, paid ads, lead generation, call centers, tracking, compliance and B2B sales.
Medicare AEP playbook for publishers and call centers
AEP is the busiest season in senior insurance. Here is how publishers and call centers prepare — and how to stay inside CMS marketing rules.
Oct 01, 2026 · 2 min readB2B Marketing & SalesB2B appointment setting: how to book meetings sales teams want
An appointment is only valuable if the right person shows up with a real need. Here is how professional appointment setters deliver meetings that close.
Sep 30, 2026 · 2 min readB2B Marketing & SalesB2B cold email that books meetings without burning your domain
Cold email still books B2B meetings — when it is relevant, short and sent from a healthy setup. Here is the system that works.
Sep 28, 2026 · 2 min readVertical PlaybooksFinal expense live transfers: a qualification checklist for agents
The fastest way to raise your final expense billable rate is better qualification. Use this checklist on every call.
Sep 27, 2026 · 2 min readB2B Marketing & SalesLinkedIn Ads for B2B lead generation: a practical playbook
LinkedIn is expensive per click but unmatched for reaching decision-makers. Here is how to make it pay for B2B lead generation.
Sep 26, 2026 · 2 min readSocial, Video & AudiencesAudience building: targeting with first-party data and lookalikes
As tracking gets harder, your own data becomes your best targeting. Here is how to build audiences that find more of your best customers.
Sep 25, 2026 · 2 min readTracking, Analytics & CROAnalytics and attribution: knowing which marketing really works
If you cannot connect spend to revenue, you are guessing. Here is a simple, reliable measurement setup for lead generation and sales.
Sep 23, 2026 · 2 min readGetting StartedBuilding a sales funnel that converts: from first click to closed deal
A funnel is the path a stranger takes to become a customer. Design each stage deliberately and your marketing stops leaking money.
Sep 22, 2026 · 2 min readRunning Your BusinessHow BFOUNT vets publishers (and how to get approved faster)
Every publisher on BFOUNT is reviewed before they can send traffic. Here is exactly what we check, and how to make your review fast.
Sep 20, 2026 · 2 min readTracking, Analytics & CROConversion rate optimisation for lead generation and sales
Doubling your conversion rate halves your cost per lead. Here is a practical, test-driven approach to getting more leads and sales from the same traffic.
Sep 20, 2026 · 2 min readComplianceConsent certificates explained: proving where a lead came from
When a consumer says “I never signed up”, a consent certificate is your evidence. Here is how they work and how to use them properly.
Sep 18, 2026 · 2 min readTracking, Analytics & CROBreak-even CPC: the maths behind profitable pay per call
Before you set a single bid, know the highest price you can pay for a click and still make money. It takes three numbers.
Sep 17, 2026 · 2 min read