Articles & guides
In-depth guides on pay per call, paid ads, lead generation, call centers, tracking, compliance and B2B sales.
Call tracking 101: numbers, DNI and attribution for calls
If you cannot measure which ad made the phone ring, you cannot scale it. Here is how call tracking works and how to set it up properly.
Sep 15, 2026 · 2 min readCall Center OperationsRunning US and UK campaigns from offshore call centers
Offshore floors power much of the transfer industry. Here is what buyers expect — and how to stand out from hundreds of other centers.
Sep 14, 2026 · 2 min readB2B Marketing & SalesSelling business telecom and cloud on MRC commission
Telecom and cloud providers pay channel partners a share of monthly recurring revenue. Here is how that commission works and how to earn it.
Sep 13, 2026 · 2 min readCall Center OperationsAgent training and QA for live transfer floors
Your billable rate is a direct reflection of your training and QA. Here is a practical program any floor can run.
Sep 12, 2026 · 2 min readCall Center OperationsBuying data safely: how to vet lead and data vendors
Bad data is the fastest way to lose a campaign — or face a TCPA lawsuit. Use this checklist before you buy a single record.
Sep 10, 2026 · 2 min readCall Center OperationsWriting a live transfer script that passes qualification
Most disputed transfers trace back to the script. This template shows how to qualify honestly and hand off a caller the buyer actually wants.
Sep 09, 2026 · 2 min readCall Center OperationsChoosing a dialer: predictive vs progressive vs preview
The dialer you choose shapes your contact rate, your agent utilisation and your legal risk. Here is how the main dialing modes compare.
Sep 07, 2026 · 2 min readTracking, Analytics & CRORTB pay per call: how dynamic payouts work
On RTB campaigns your payout changes call by call. Here is how real-time bidding works for inbound calls, and how to make it work for you.
Sep 06, 2026 · 2 min readCall Center OperationsHow to start an outbound call center for live transfers
Thinking of opening a transfer floor? This is the practical setup plan — from seats and dialers to data, scripts and getting your first campaign approved.
Sep 06, 2026 · 2 min readLead GenerationEmail and SMS marketing for calls: the compliant way
Email and text can produce cheap calls — or expensive lawsuits. The difference is consent, honesty and respecting opt-outs.
Sep 04, 2026 · 2 min readSEO & LocalSEO content sites that generate calls month after month
SEO takes months, but a ranking site can deliver calls for years at no media cost. Here is how to build one Google wants to rank.
Sep 02, 2026 · 2 min readSEO & LocalLocal SEO and Google Business Profile for free inbound calls
Calls from the local map pack cost nothing per click. Here is how real local businesses — and honest lead generators — earn them.
Sep 01, 2026 · 2 min read