All courses
Practical courses from beginner to expert. Every lesson has step-by-step instructions, a worked example, a checklist and an assignment — most have a quiz.
Customer Research & Positioning
Understand customers deeply — their problems, words and buying triggers — and position your offer so the right people instantly see why you are different.
Digital Marketing for Beginners
Your first map of digital marketing: websites and SEO, social media, email, paid ads and analytics — how each channel works, when to use it, and how to measure results.
Marketing Fundamentals
Start here. Understand what marketing really is, how B2B and B2C differ, how customers decide, and how to build a simple plan that makes money.
Copywriting That Sells
Write words that make people act: research the customer’s language, write headlines that stop the scroll, use proven formulas, handle objections, and edit for ads, landing pages and emails.
SEO, Content & Inbound Marketing
Get found by people already searching for what you sell. Learn keyword research, on-page and technical SEO, content that ranks, local SEO and social media that brings in leads.
Google Ads from Zero to Profitable
Set up, launch and optimise Google Ads campaigns that bring leads, calls and sales — search, call ads, Performance Max, YouTube and smart bidding explained step by step.
Email Marketing & Automation
Build an email list you own and turn it into sales: sign-up offers, welcome sequences, newsletters people open, automations that run while you sleep, deliverability and the metrics that matter.
Local Business Marketing: Google Business Profile & Reviews
Win customers near you: set up and optimise your Google Business Profile, earn more genuine reviews, rank in the map pack, run Local Services and call ads, and track every call and booking.
ChatGPT & Claude Prompting Masterclass
Get expert-level results from ChatGPT, Claude and other AI assistants: the anatomy of a great prompt, context and examples, step-by-step workflows, reusable templates, checking accuracy and using AI safely at work.
LinkedIn Personal Brand for Founders & Sales
Turn your LinkedIn profile into a source of clients and partners: a profile that sells, a clear content theme, posts that get seen, comments and DMs that start real conversations, and a simple weekly routine.
GA4 for Beginners
Set up Google Analytics 4 the right way and read it with confidence: installation, events and key events, traffic sources, UTM tracking and the reports that show whether your marketing works.