All courses
Practical courses from beginner to expert. Every lesson has step-by-step instructions, a worked example, a checklist and an assignment — most have a quiz.
B2B Marketing & Business Development
Find business clients, reach decision-makers, build partnerships and run a B2B pipeline from first contact to signed contract.
B2B Outbound: Cold Email, Calling & LinkedIn
Book meetings with decision-makers using compliant cold email, phone and LinkedIn — from clean data and deliverability to messages and sequences that get replies.
Landing Pages, Funnels & Lead Magnets
Build pages that turn clicks into leads and calls. Learn page structure, copy, forms, lead magnets, funnels, compliance and A/B testing.
Meta Ads Mastery: Facebook & Instagram
Generate leads, calls and sales on Facebook and Instagram. Learn account setup, the Pixel and Conversions API, audiences, creative that stops the scroll, lead forms and scaling.
LinkedIn Ads & Other Ad Platforms
Reach decision-makers on LinkedIn and diversify beyond Google and Meta with Microsoft Ads, TikTok, YouTube, native ads and programmatic.
AI-Powered Marketing
Use AI tools to research audiences, write copy, create images and video, analyse competitors, personalise outreach and automate work — responsibly and with human judgement.
Sales & Conversion: Turning Leads into Customers
Marketing creates leads; sales and conversion create revenue. Learn speed to lead, discovery, persuasive conversations, objection handling, follow-up, CRM and call center performance.
Pay Per Call & Performance Marketing
Generate inbound calls buyers pay for. Learn how pay per call works, verticals and payouts, call tracking, IVR, generating calls on every major channel, compliance and scaling.
Making Ad Creatives with ChatGPT & OpenAI Tools
Use ChatGPT and OpenAI’s image and video tools to research angles, write hooks, generate ad images, script and produce short videos — fast, on-brand and within ad policies.
Claude for Sales & Marketing Automation
Use Claude to research prospects, draft outreach, build call scripts, analyse campaign data, create documents and automate repetitive sales and marketing work — with a human in control.
TikTok Ads for Lead Generation
Generate leads and calls on TikTok: account and Pixel setup, native creative that stops the scroll, Spark Ads, lead forms, targeting, testing and scaling — within TikTok’s ad policies.
YouTube Ads & Video Marketing
Use YouTube to generate leads and calls: ad formats, intent-based targeting, scripts that convert in five seconds, Shorts, measurement, and an organic channel that keeps working.
Affiliate Compliance: TCPA, PECR & Consent
Protect your campaigns, buyers and business: US TCPA and Do Not Call rules, consent that holds up, opt-outs, UK PECR and the 2026 fine increase, honest advertising, and a compliance system for affiliates and publishers.