Account setup and conversion tracking
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In this lesson you’ll learn to
- My account is in Expert Mode
- GA4 and Search Console are linked
- Forms and calls are tracked
- Only real outcomes are primary conversions
- I have tested every conversion
Account setup
• Create the account in Expert Mode (skip the smart campaign wizard).
• Set billing, time zone and currency correctly — they cannot easily be changed.
• Link Google Analytics 4 and Search Console.
• Complete advertiser verification if requested.
Conversions to track
• Form submissions — thank-you page or event via Google Tag.
• Calls from ads — call assets with a Google forwarding number and a minimum call length.
• Calls from the website — website call tracking.
• Offline conversions — upload qualified leads or sales from your CRM.
Primary vs secondary
Mark only real business outcomes as primary (used for bidding). Page views and clicks should be secondary.
Enhanced conversions and consent
Enhanced conversions i
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