Google Ads for regulated lead-gen verticals
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inInsurance, Medicare, debt, legal and home services each have special rules and tactics on Google. Learn what changes by vertical.
In this lesson you’ll learn to
- I check vertical policies and verification
- My wording follows regulator rules
- I consider Local Services Ads
- I import qualified outcomes
Policy and verification
Financial services, insurance and some legal and health services may require advertiser verification or certification in certain countries. Read Google’s policies for your vertical and location before launching.
Vertical notes
• Insurance and Medicare — follow regulator and carrier rules on wording; avoid implying government affiliation; peak during enrolment periods.
• Debt relief — no guaranteed results; clear fees disclosure; some regions restrict ads.
• Legal — very high CPCs; tight local targeting and strong intake process are essential.
• Home services — consider Local Services Ads alongside search.
Local Services Ads
Pay-per-lead ads at the top of results for eligible service businesses, with Google screening. Reviews and respons
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