Call ads and campaigns for pay per call
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inCalls are often the highest-value conversion. Learn how to run call-focused Google campaigns for your business or pay-per-call offers.
In this lesson you’ll learn to
- I know the call ad options
- Ads run only during call hours
- I track qualified calls by duration
- I follow offer rules for traffic and geo
- I optimise by cost per qualified call
Call options
• Call assets on search ads — a call button alongside the ad.
• Call-focused landing pages with tracked numbers.
• Call-only style setups where the main action is the call button on mobile.
Schedule and devices
Show call assets only when someone can answer. Most calls come from mobile; adjust targeting accordingly.
Track qualified calls
Use Google forwarding numbers or a call tracking platform. Count calls above the buyer’s qualifying duration (for example, 90–120 seconds) as primary conversions.
Pay-per-call specifics
• Follow the offer’s rules on allowed traffic sources, brand bidding and geography.
• Match the buyer’s hours and states/regions.
• Use the tracking numbers provided by the network (such as BFOUNT) so calls are attributed corre
🧪 Practise this skill
Try it in a free Practice Lab and get instant feedback.
💬 Questions about this lesson?
Ask a questionAsk the community — practitioners and the BFOUNT team answer.
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