Choosing your platforms and setting up profiles that convert
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inYou do not need to be everywhere. This lesson helps you choose one or two platforms where your customers already spend time and set up a business profile that turns visitors into followers and followers into enquiries.
In this lesson you’ll learn to
- I chose one or two platforms using the three questions
- I use a free business, creator or professional account
- My name and handle are consistent and searchable
- My bio says who I help, what I offer, why me and what to do next
- My link goes to one focused page with UTM tags
- My best posts, offer and reviews are pinned or highlighted
- Two-factor authentication is turned on
Choose one or two platforms
Being average on five platforms is worse than being good on one. Start with the platform where your customers already spend time and where your type of content fits.
PlatformStrong fitContent that works InstagramLocal businesses, visual products, food, fitness, beauty, lifestyleReels, carousels, Stories FacebookLocal communities, groups, events, many older audiencesPosts, groups, video, events LinkedInB2B, professional services, recruiting, consultantsText posts, documents, short video TikTokReaching new audiences, products with a story, younger buyersShort, native-style video YouTube (and Shorts)How-to and research-heavy purchasesTutorials, reviews, Shorts PinterestHome, wedding, recipes, fashion, DIY — planned purchasesPins linking to your siteThree questions decide it: Where are my customers? What content can
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