Measuring social media results: metrics that matter
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inLikes feel good but do not pay the bills. Learn which social media metrics actually show progress toward your goal, where to find them, and how to run a 30-minute monthly review that tells you what to do next.
In this lesson you’ll learn to
- I track reach, engagement and business results — not only likes
- My report is connected to my 90-day goal
- I use the same engagement-rate formula every month
- Every link from social has UTM tags
- I ask new customers how they heard about us
- I run a 30-minute review each month and choose one test
Three levels of metrics
LevelMetricsQuestion it answers ReachViews, reach, accounts reached, non-follower reachAre new people seeing my content? EngagementWatch time, saves, shares, comments, profile visitsDo people find it useful enough to act? Business resultsLink clicks, DMs, leads, bookings, salesIs social media helping the business?Always connect your report to the business goal you set in Lesson 1. Reach and engagement are leading signals; business results are the score.
Useful ratios
• Engagement rate = (likes + comments + shares + saves) ÷ reach (or views). Platforms and tools calculate it differently, so always compare with your own past posts using the same formula.
• Saves and shares per post: strong signs that content is genuinely useful.
• Profile visit → link click rate = link
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