Engagement, community and turning followers into leads
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In this lesson you’ll learn to
- I reply to genuine comments and DMs every day
- I engage on other relevant accounts each week
- Every post has one call to action that fits its goal
- I have a lead magnet and a simple landing page
- New sign-ups get a welcome email sequence
- I have saved quick replies for common DM questions
- I ask happy customers for permission to share their content
Social media is social
Posting and leaving is broadcasting. The accounts that grow fastest in trust treat comments and messages as conversations. Make it a daily habit:
• Reply to every genuine comment, ideally with a question that keeps the conversation going.
• Answer DMs quickly. A message is often a buying signal — the faster you reply, the more likely you win the customer. Our article on speed to lead explains why minutes matter.
• Engage outward: leave useful comments on posts by local businesses, partners and people in your industry. It puts your name in front of their audience.
• Handle complaints in public, calmly: acknowledge, apologise if needed, and move the details to a private message. Others are watching how you respond.
Calls to action that start conversat
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