Content pillars, formats and a weekly calendar
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log in"What should I post?" is the question that makes most people quit. Content pillars, a small set of formats and a simple weekly calendar answer it once, so posting becomes a routine instead of a daily struggle.
In this lesson you’ll learn to
- I have 3–4 content pillars that cover educate, prove, behind the scenes and offer
- I listed at least 20 customer questions as post ideas
- I chose two or three formats I can make every week
- I picked a posting frequency I can sustain for months
- I have a simple content calendar and a weekly batching session
- I block 10–15 minutes a day to reply to comments and messages
Content pillars: your 3–4 recurring themes
A content pillar is a theme you post about again and again. Pillars make planning easy and teach your audience what to expect. A simple mix that works for most businesses:
Pillar typePurposeExample for a fitness studio EducateSolve a small problem; earns saves and shares"3 stretches for desk workers" ProveShow results and reviews; builds trustMember stories, before/after progress Behind the scenesShow the people and process; builds connectionA coach's morning, setting up a class OfferMake a clear invitation; drives action"Free first class this week — DM 'TRIAL'"A useful rule of thumb: most posts should help, teach or entertain, and a smaller share should sell. If every post is an advert, people stop paying attention. If no post ever sells, nobody knows how to buy.
Find ideas from real customer questions
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