Creating posts that stop the scroll: hooks, video and captions
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inPeople decide in a moment whether to keep watching or scroll past. This lesson gives you simple formulas for hooks, short videos, carousels and captions — plus the rules for honest, original content.
In this lesson you’ll learn to
- Every post opens with a clear hook in the first line or first seconds
- Videos have on-screen text and checked captions
- Each video follows hook → value → proof → next step
- Carousel slide 1 is a headline and the last slide is a call to action
- Captions use problem → insight → next step
- My content is original, licensed and honest
- Paid partnerships are clearly disclosed
The hook decides everything
The first line of text or the first seconds of a video must give people a reason to stay. Hook formulas that work across platforms:
• Call out the viewer: "If you own a small café, watch this."
• Name the mistake: "Stop washing your car with dish soap."
• Promise a result: "How we cut our client's no-shows in half."
• Show the end first: start with the finished cake, then show how it was made.
• Ask a real question: "Why does your bread come out flat?"
Put the hook on screen as text too — many people watch with the sound off. Most platforms can generate captions automatically; check them for mistakes.
A simple short-video structure
• Hook (first 1–3 seconds): the reason to watch.
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