📱 Social Media Marketing for Beginners

Name: Social Media Marketing for Beginners
Availability: InStock

Learn organic social media marketing from scratch: pick the right platforms, set up profiles that convert, plan content pillars, create scroll-stopping posts, turn followers into leads and measure what works.

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🎬 6 video lessons📝 6 quizzes🛠 1 project⏱ ≈ 2 h🎓 Certificate

What you will be able to do

Set a clear business goal for social media and connect it to a simple funnel
Choose one or two platforms that fit your customers and set up profiles that convert
Plan content pillars and a realistic weekly posting calendar
Write hooks, captions and short-video scripts that earn attention
Turn comments, DMs and followers into leads you own
Track the metrics that matter and run a 30-minute monthly review

Most small businesses post on social media without a plan, get a few likes and give up. This course shows you a simpler, more reliable way: choose the right platform, post useful content consistently, and give people a clear next step so attention turns into enquiries and sales.

Every lesson is short and practical, with a real-world example, a checklist and a small assignment. By the end you will have a 30-day social media plan for a real or imaginary business — ready to use for your own brand, a client or a job interview. No ad budget is needed.

Course content

Module 1 · Social media foundations3 lessons

1. How social media marketing works for a businessFree preview ▶ 11 min 2. Choosing your platforms and setting up profiles that convert ▶ 12 min 3. Content pillars, formats and a weekly calendar ▶ 12 min

Module 2 · Create, grow and measure3 lessons

4. Creating posts that stop the scroll: hooks, video and captions ▶ 13 min 5. Engagement, community and turning followers into leads ▶ 12 min 6. Measuring social media results: metrics that matter ▶ 11 min

Module 3 · Your 30-day social media plan1 lessons

7. Final project: your 30-day social media planProject ▶ 45 min

📝 Test your learning

Take a short pre-test before you start, then a 10-question final exam at the end (pass mark 70%). Passing unlocks your certificate — and shows exactly how much you improved.

1. Pre-testOptional, before lesson 1

2. All lessons6 lessons with quizzes + 1 project

3. Final examUnlocks after every lesson

4. CertificateVerifiable, LinkedIn-ready

Course project

Create a 30-day social media plan for a real or imaginary small business: the goal and target customer, one or two chosen platforms and why, an optimised profile (bio, link, call to action), 3–4 content pillars, a 30-day calendar with at least 12 posts, three fully written posts (hook, body, caption, call to action), a plan for turning followers into leads, and the metrics you will review at the end of the month.