Final project: your 30-day social media plan
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inBring everything together in a 30-day social media plan for a real or imaginary small business. It is practical proof of your skills for clients, employers or your own business.
In this lesson you’ll learn to
- My goal is a business result, not a vanity metric
- I explained why I chose my platforms
- My profile has a clear bio, link and call to action
- I have 3–4 pillars with examples
- My calendar has at least 12 planned posts
- Three posts are fully written
- I have a plan to turn followers into leads
- I listed the metrics and targets I will review
What to include
• Goal and customer: one 90-day business goal and a short description of the target customer.
• Platforms: one or two platforms and why they fit this customer and business.
• Profile: the name field, three-line bio with a call to action, link destination (with UTM tags) and pinned posts or highlights.
• Content pillars: 3–4 pillars with an example post for each.
• 30-day calendar: at least 12 posts with date, platform, pillar, format, hook and call to action.
• Three finished posts: fully written — hook, script or slides, caption and call to action.
• Leads plan: your lead magnet or offer, landing page, DM process and saved replies.
• Measurement: the metrics you will review at the end
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