Cold emails that get replies
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inShort, specific and about them. Learn a simple cold email structure, see good and bad examples, and write subject lines people open.
In this lesson you’ll learn to
- My emails follow trigger → problem → proof → ask
- They are under 120 words
- Subject lines are short and specific
- The first ask is interest-based
The structure
• Personal first line — why them, why now (the trigger).
• The problem you solve for similar companies, in their language.
• Proof — one sentence of result or relevance.
• Small ask — an easy question.
Aim for 50–120 words. Read it on a phone screen; if you need to scroll, cut.
Example
Subject: Missed calls at your 3 clinics
Hi Priya — saw Bayside Dental just opened its third location. Multi-site practices often tell us calls ring out at the busiest site while the others are quiet. We set up phone systems that route those calls to whoever is free, usually for less than current line costs. Worth a 15-minute look next week?
Subject lines
Short, specific and lower-case often wins: “missed calls at your 3 clinics”, “question about Baysi
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