Building and verifying prospect data
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- I use at least two data sources
- I verify every email before sending
- I add a relevant trigger to each account
- My list has the recommended fields
Sources
• LinkedIn and LinkedIn Sales Navigator for companies, roles and changes.
• B2B data platforms for emails and phone numbers.
• Company websites, press releases and job posts.
• Industry associations, directories and government registries.
Verify before sending
Run every email through a verification tool. Remove invalid and risky addresses — high bounce rates damage your domain. Check that the person still holds the role; job changes are common.
Enrich for relevance
Add one or two relevant facts per account: a recent hire, a new location, a technology they use, a news item, a job post that reveals a need (e.g. “IT support coordinator” suggests IT pressure). These facts power personalised first lines.
Fields to keep
Company, website, industry, size, location, contact name, role, LinkedIn URL, verified ema