Follow-up sequences and cadences
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inMost replies come after the first email. Build a respectful multi-step sequence across email, phone and LinkedIn that adds value with every touch.
In this lesson you’ll learn to
- My sequence has 6–8 touches over about 3 weeks
- It mixes email, LinkedIn and phone
- Every touch adds something new
- I follow strict stop rules
Why follow up
Busy people miss emails, mean to reply later or need a second reminder. Many replies arrive on the second to fourth touch.
A sample 3-week sequence
• Day 1 — email 1 (trigger + problem + ask).
• Day 2 — view their LinkedIn profile; connect with a short note (no pitch).
• Day 4 — email 2: a different angle or a useful resource.
• Day 6 — phone call; leave a short voicemail referencing the email.
• Day 10 — email 3: a brief case example.
• Day 15 — LinkedIn message if connected.
• Day 20 — email 4: polite close (“Should I stop reaching out?”).
Every touch adds value
Never send “just bumping this”. Each step should bring a new angle, insight, resource or example.
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