B2B cold calling that books meetings
🔒Join free to watch this video lessonFree account · takes 30 seconds · no card neededJoin free & watchAlready a member? Log inThe phone still books meetings faster than any other channel. Learn a permission-based opener, how to handle the top objections and how to leave voicemails that get callbacks.
In this lesson you’ll learn to
- I prepare a trigger and result before each call
- I use a permission-based opener
- I have responses to four common objections
- My voicemails are under 30 seconds
- I log outcomes immediately
Prepare
Know who you are calling, their trigger and one relevant result for similar companies. Call when people are more reachable — often early morning and late afternoon. Screen numbers as required (Corporate TPS in the UK).
A permission-based opener
“Hi Priya, it’s Sam from BFOUNT — I know I’m calling out of the blue. Can I take 30 seconds to explain why, and you can tell me if it’s worth a longer chat?”
Then: the trigger, the problem similar companies face, and a question: “Is that something you’re dealing with too?”
Common objections
• “Send me an email.” — “Happy to. So it’s useful, what’s the main thing you’d want to see?” (keeps the conversation going).
• “We already have a provider.” — “Most of our clients did. Out of curiosity, when does your current contract come up?”
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